TCN
What lies behind...
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The foundation of TCN began in 1992 with a commission by Bouwfonds for a consultancy project on a vacated object of 30,000 sqm in Nieuwegein. With a small team, the building was successfully developed into a Trade Mart for the Home & Interior industry with a five-year management contract plus an option to buy.
Thus, the Home Trade Center was the springboard. In 1994, Trammell Crow Nederland was established by Rudy Stroink in order to continue to develop projects in a broader context.
The basic philosophy for all projects that followed did not particularly differ from the method that made the first project successful.
Conceive the concept, make it and operate it for the long term, preferably with ownership of the building and, throughout the whole process, listen carefully to the needs of the users.
An integrated approach according to a simple formula that still works. The track record of TCN's portfolio is the best proof of this.
Bringing back projects into profitability or projects which call for a particular challenge, creativity, theme and effort is just what our organization is looking for.
One of our most important motivators and driving forces is the desire to create projects that stand out.
In January 2001, the name Trammell Crow Nederland was changed to TCN Property Projects. This new name more closely matched and fitted our European ambitions.
In mid 2004 TCN bought out its founding partner Crow Holdings from Dallas. With this, the formal relationship with Crow Holdings ended however the informal relationship with Crow Holdings will be continued. Both TCN and Crow Holdings can continue to make use of each other's knowledge, network and experience.
In the meanwhile TCN grew from its first office in Nieuwegein (The Netherlands) to about 15 offices in 9 countries. In 2005 the Dutch main office moved from Nieuwegein to the Keulsekade in Utrecht, and seated about 250 employees. Mid 2008 the first signs of the credit crunch appeared and TCN was one of the first real estate companies to act on that.
The employees were reduced from over 400 to 160 in 2010. We said goodbye to 40% of our portfolio and we introduced a new business structure. We used to have a matrix structure where generalists and specialists work together on a project. The matrix business model was replaced with the current Platform organization. Dutch TV (VPRO) made a documentaryabout the reorganization of TCN: “De strijd van Stroink”.